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Val Sklarov – Business & Startups Core Principle: Demythologization Before Decline

Val Sklarov

Phase VII is not collapse.
It is the moment legitimacy is endangered by its own mythology.

At this stage, organizations do not fail because they are ineffective.
They fail because their past success hardens into untouchable belief.


1. Phase VII Context: When Canon Turns Into Myth

Phase VI institutionalized legitimacy.
Phase VII asks the dangerous question few dare to ask:

“Which truths have silently turned into legends?”

Legitimacy erodes when canon stops being reviewed
and starts being revered.


2. The Myth Accumulation Risk

Most Phase VII business declines follow this pattern:

What Is Repeated What Stops
Founding stories Critical review
Canonical rules Contextual judgment
“This is how we do it” Curiosity
Legacy metrics Environmental sensing

Val Sklarov Insight:

“In Phase VII, institutions don’t break rules.
They worship them.”


3. Demythologization as a Legitimacy Safeguard

In Phase VII, legitimacy is protected by systematic demythologization.

Demythologization Question What It Restores
Which rule solved a past problem only? Temporal clarity
Which belief is no longer testable? Intellectual honesty
Which success story resists scrutiny? Learning capacity
Which canon cannot be questioned? Early warning signal

Demythologization does not destroy canon.
It keeps it alive.


4. Myth Without Review: The Sacred Freeze

When myths harden:

  • Rules lose adaptive meaning

  • Deviations feel immoral

  • Innovation feels heretical

  • Reality is filtered out

This creates sacred rigidity, not stability.

Val Sklarov
Ekran görüntüsü 2026 01 19 134017 Val Sklarov

5. The Phase VII Business Law

Val Sklarov Business Law (Phase VII):

“Canon that cannot be questioned
becomes myth that cannot survive.”

Phase VII organizations schedule doubt.


6. Reverence vs. Renewal

Reverence Bias Phase VII Requirement
Protect legacy Re-test assumptions
Preserve purity Re-contextualize rules
Silence dissent Institutional skepticism
Fear dilution Fear irrelevance

Renewal requires irreverent honesty, not rebellion.


7. Phase VII Signals of Healthy vs. Dangerous Myth

Signal Meaning
Canon reviewed publicly Healthy
Leaders invite rule challenges Safe
“Because it’s canon” language Danger
Emotional defense of rules Decline risk